Contemporary Art in Stores

The Kyoto BAL building's use of artist mirocomachiko's painting and
reproductions to create enticing tasteful window displays for
their New Year sale

The possibility of exposing art to the public is great if you utilize spaces that are less traditional. It is not uncommon to see reproductions and paintings and drawings of local artists used in banners, window displays and dedicated in-store displays in some of the trendy Japanese department stores. The image of the store benefits from the eye-catching, unique imagery of the artist and the artist benefits from the increase in appreciators and earning potential.

In arts cultures there is the stigma of watering down the seriousness of one's artists' persona by indulging in commercial activity to earn a living. This attitude perhaps became ingrained because the inability to live from your art could indicate that the artists work has not reached the level of development to attract committed collectors and dealers. In an age however when an ever increasing number of students are choosing to study media, frequently use Photoshop, engage in fan art and keep art schools thriving, it may call for reconsideration of attitudes toward fine artists pursuing commercial activity.

Window display using painting and graphics from mirocomachiko

On the ground, art dealers are charging larger percentages for access to gallery spaces and use of mailing lists while the public is reaffected by recession and tastes for collecting art decrease. It perhaps is time for artists to look to alternative avenues for diversifying their creativity. As an artist myself, I can also imagine getting my hands on window displays in stores in the city capital to create narratives and worlds which utilize the displays of the store.

What ways do you think artists can apply their talents to create diverse opportunities and reach new audiences?