This is the second part of jamaicaninjapan blogger, Marcus Bird's Tokyo Story. He spoke with me recently about his fascination with the Tokyo creative scene and the various opportunities he has had. Through his experience of living and working in Japan he has evolved as designer. One of the stories he shared was about his interest in how designers use characters and branding to shape lifestyle in Japan.
You spoke about lifestyle brand and wanting to get involved in that direction as well as to take some of your influences in Japan and adapt it for Jamaica. Can you explain what lifestyle branding is and the ways you have been creating lifestyle brands?