|Arrangement of clothes hanging in the window display|
|Arrangement of objects at the bottom of the window display|
I couldn't really believe it was a shop until checking that it did have a sign on the door and a few racks of clothes. In that street, which is next to a temple and a very quiet upscale part of the commercial district of quaint Kyoto, the store was just believable enough. It demonstrated several differences in approach to commercial design and aesthetic taste of the Caribbean. Our stores in the Caribbean are more direct and definitely colourful. They invite you to think about lifestyle and entertainment for example. Upscale UK and North American stores tend to have a very grand, opulent use of display space to trigger desire in customers. The display for UK store, Wallis for eg. shows the mannequins clothed in the wares of the franchise and other props to convey summery activities.
|Window displays similar to those seen in the Caribbean|
|Display Design of Diesel's flagship store|
|Sign at the entrance of small store on Teramachi-dori, Kyoto|
What do you think is communicated by each approach? Do you think this minimal aesthetic has a place in Caribbean design?